Case Study

Organic Traffic40+

Keyword Ranking 200%

Profit 600%

ICE London

They are the leading supplier of personalised gifts & high end crystal gifts in the UK. They have a great hold on the market of personalised items like cuff links, leather accessory cases, USB Key Rings, Crystal Ornaments etc. ICE London is known for its quality products & customer satisfaction all around the UK.

Project Type

Internet Marketing – On Page SEO and Link Building Program




ICE London is one of the chief providers of various Personalised Products in the United Kingdom. They were looking forward to make their business a hit in the Online World. The niche was competitive and the keywords were tricky to rank on. Our major challenges were:

  • To make ICE London’s existence more evident on Google on their targeted keywords.
  • To rank the site on extremely competitive Keywords on both, &
  • To make the site stay on top ranks for cut-throat keywords like –

Elegant Gifts
Personalised Gifts
Personalised Gift
Ladies Gifts


Method Adopted:

We followed a comprehensive SEO package in order to make this site hit the top of Google charts. We built a natural back-link profile for them by using all organic means of SEO.



We gave ICE London a well deserved, very strong; brand Image in the Web World. These were the results, after we had worked only for 3 months on the site.

<img src=”×140.jpg” alt=”ICE-London-keyword-list”  />