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Internet marketing is the use of online strategies or tactics for branding, marketing, advertising, and promoting products and services. Methods in Internet Marketing include search engine optimization, pay per click, email marketing, banner advertising, online public relations, affiliate marketing, and the like.
The Internet has opened up a whole new world of possibilities. It is here to stay. Everything and everyone is going online. Chances are, your competition has gone online. The risk of not going online could possibly result to a huge loss in your market share and revenue. Digital Web Solutions can create effective internet marketing strategies that will complement your existing offline campaigns.
Digital Web Solutions offers search engine optimization, pay per click, link popularity and link building, email marketing, comparison shopping services, social media marketing, and internet video marketing.
Search Engine Optimization or SEO is the process of bringing a website to the top pages of major search engines via natural or organic search results using certain keywords.
You need SEO for maximum visibility and exposure. As there are hundreds of thousands of websites that are probably related to your industry, making your website search engine friendly and fully optimized will let you rise above the many pages on the internet. With SEO, your website will be on top of major search engines on the keyword your target audience is searching for.
Google decides who to place in the top pages of their search results. The most relevant results per keyword are what Google places on the top. There are three things that must be present in order for your website to attain high search engine rankings: well-written and fully optimized content, proper keyword selection, and the number of links pointing to your site.
Advertisements strategically located at the top and right side on every major search engine like GoogleÂ©, YahooÂ©, and other search engines are called pay per click or PPC advertisements. PPC is an internet marketing technique that requires you to pay a certain fee every time someone clicks on a PPC ad your company placed in the results page of a search engine.
PPC remains to be the quickest way of guiding potential customers directly to your website. It immediately shows up on a search engineâ€™s results page. A well-written PPC ad can instantly bring the customer to the exact page of his query. More often than not, it increases the chances of a potential sale
Link popularity is the measurement of the number of links your website receives from other popular websites. Links from authority websites add more weight and credibility to your website, which aids in attaining a high search engine rank for your website.
Link popularity is important for three main reasons. First, studies have shown that people surf from one website to another by clicking links seen on every page they visit. Strategically-placed links to your site immediately increases the chances of people visiting your site.
Second, your page will rank higher in major search engines as your link popularity increases. Your website becomes more visible, leading to an increase in traffic, which could naturally lead to more sales conversions.
Lastly, higher inbound link popularity enables search engine spiders to find your website easily and frequently. This means that your website remains indexed much longer and retains its high position.
Email marketing is the act of sending out newsletters and advertising campaigns to your customers via email. It instantly reaches your customers, informing them of the latest promotions and happenings in your website, thereby building a strong business relationship with them. While its concept may seem simple, there are technicalities involved in managing email campaigns in ensuring that your emails do not end up in the recipientâ€™s spam folder, as well as in monitoring the readership and effectiveness of the campaign.
Comparison shopping service is the process of putting your products on comparison shopping websites like Amazon, NexTag, BizRate, Shopping.com, Froogle, Shopzilla and the like on a targeted keyword. Properly conducted shopping comparison methods could feature your products quickly and bring the customers to the right landing page. Included in this service are sales monitoring, determining the conversion rate of orders, and the effectiveness of advertising.
Nowadays, when people shop online, they no longer go to individual websites. Comparison shopping sites allow them to simply browse and compare similar items in a single page. Putting your products into these websites increases your visibility and the chances of a potential sale.
Affiliate partnership marketing is the process of having websites related to your industry resell your products or services by displaying banner text advertisements in their own websites. It aids in generating maximum exposure for your website.
Yes, it is possible to do the work yourself. However simple the concepts of internet marketing may seem, it is difficult work and in requires expert knowledge on the technicalities of how the internet functions, as well as a deep understanding on the algorithms of the search engines. Moreover, as search engines become smarter and smarter every day, you have to devote much time in continuously updating yourself with any changes in the way search engines work.
In trying to get the hang of internet marketing, mistakes will always happen. One thing that you should know is that if a simple mistake is made in the optimization of the website, it can take months to find the mistake and fix it. These valuable months lost could result in a great loss in revenue and market share.
Hiring experts in the field of internet marketing could greatly minimize costly mistakes and bring you the results you need at a closely controlled budget.
First and foremost, you need to have a website with an existing ecommerce platform. If you already have one, our internet marketing consultants will work with your closely to review your existing business platform and marketing strategies in order to come up with new strategies suitable for the online media. Depending on what your needs are, our consultants will mix and match our different internet marketing services for your website to have the maximum exposure on search engines. We will conduct various and advanced internet marketing procedures for your website to attain higher traffic.
If no website exists, our team of ecommerce specialists will build your business from ground up. We will design an ecommerce website with a suitable ecommerce platform for your site. Once the system has been tried and tested, we will assist you in launching your site in cyberspace and create visibility through our various internet marketing services.
Digital Web Solutions is both an internet marketing company and an ecommerce company. One division of the company is composed of internet marketing experts, adept at their chosen field of specialization. Another division is composed of a team of ecommerce specialists, web designers, and programmers who can design and build any ecommerce business from ground up.
A regular web designer designs websites for branding purposes, while an ecommerce web site design specialist designs websites that cater to conversion, which leads to sales transactions.
Email marketing and pay per click management campaigns can give you instant results. To see actual results of search engine ranking could take anytime between 6 to 12 months, depending on each search engine. At Digital Web Solutions, we closely monitor all results at a constant basis and report these to you.
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