Online Press Releases
If you have some news to publish, a new service to announce, or relay information about a product launch, award, event or any other kind of information, press releases are the medium you are looking for.
Effective tools in carrying a company or brand related information; press releases generate interest from readers looking for updates on related topics. For promotion of any online business, factually correct and keyword rich and optimized press releases get indexed and noticed instantly by news search engines.
There are many online press release sites to which these bytes of company information can be submitted. If created well and optimized correctly, online press releases can greatly enhance the traffic visiting the company's website, bring in a higher rank in search engine listing, and the most importantly, a good publicity and brand visibility.
How online press releases act as tools of Social Media Marketing is something like this- within the press release are placed some links which may be used as anchor texts that link back to the related sections on the company's website. With the right words to supplement the press release, online businesses can generate brand awareness, bring in new traffic, help retain old customers and build an irrefutable brand name.
At Digital Web Solutions, we consider online press releases to be as effective a marketing strategy as other forms of online marketing, and hence, serve to provide news bulletins with thoroughly researched keywords filling the text, and also give the placement of these keywords a considerable thought.
Thus, if your online marketing strategy requires the creation and distribution of press releases, our company can provide it for you.